Our Branding Development Process

What is Branding and Why is it Essential?

Branding goes far beyond a logo; it is the strategic construction of a brand’s identity, aligning purpose, values, and experience to create a strong connection with the audience. A strong brand stands out in the market, generates recognition, trust, and loyalty. Our work is to create an authentic and coherent identity, reflecting the values of your business and enhancing its relevance.

Our branding process is structured in six essential phases, ensuring a strategic, creative, and consistent approach:

1. Branding Diagnosis

  • We conduct a detailed mapping of the brand and the market, identifying opportunities and challenges;
  • Interviews with internal stakeholders and clients;
  • SWOT analysis (strengths, weaknesses, opportunities, and threats);
  • Study of brand perception in the market and among competitors;
  • Visual and verbal audit of communication materials.

‍Deliverable: Branding Diagnosis and Strategic Guidelines.

2. Brand Platform

  • Defining the brand’s essence and its market positioning;
  • Building the Value Proposition (Essence, Personality Pillars, Attributes, and Brand Messaging);
  • Developing the Positioning and competitive differentiators;
  • Review of Vision, Mission, and Values;
  • Defining the Brand’s Purpose.

‍Deliverable: Strategic Brand Platform Document.

3. Brand Visual Identity

  • Creating or evolving the visual identity to ensure a strong and coherent presence;
  • Study of industry and competitor visual codes;
  • Exploration of creative concepts;
  • Defining typography, color palette, and graphic elements;
  • Brand application across various contexts.

‍Deliverable: Final artwork of the visual identity in digital formats.

4. Brand Architecture

  • Defining the relationship between the main brand and its sub-brands or product lines;
  • Analysis of brand architecture models (monolithic, endorsed, or independent);
  • Defining the nomenclature and hierarchy of the brands;
  • Visual application of the defined structure.  

‍Deliverable: Brand Architecture Document with application guidelines.

5. Visual and Verbal Universe

  • Creating a detailed guide to ensure consistency in visual and written communication;
  • Development of verbal identity (Tone of Voice, Voice in Practice, and Word Territory);
  • Defining graphic elements, color palette, and image styles.  

‍Deliverable: Brand Visual and Verbal Communication Guidelines.

6. Branding Guide 

  • Compilation of all materials and guidelines to ensure the brand is applied correctly across all channels;
  • Document containing the Brand Platform, Visual and Verbal Identity, Brand Architecture, and applications;
  • Recommended for internal teams, advertising agencies, and suppliers.  

‍Deliverable: Digital Branding Guide.

Conclusion

Our process is designed to ensure that your brand has a solid and differentiated position in the market. Each phase is driven by methodology, creativity, and strategy, ensuring that your brand expresses its identity clearly and with impact.  
If you want to build or strengthen your brand, we are ready to guide you on this journey!