Our Naming Process
A Naming project is essential because it helps establish a strong, cohesive brand foundation that can influence perceptions, drive business success, and protect your business in the long term. It’s a key strategic decision that can make or break the way your business is perceived in the marketplace.
Our Naming process is structured into four phases, ensuring a strategic, creative, and consistent approach:
1. Exploration
1.1 Start
In this initial stage, we hold a briefing meeting to clearly define the project scope and the client's objectives.
1.2 Investigation
We deepen our understanding of the brand’s platform and market context by analyzing.
2. Brainstorming
2.1 Strategy
Defining strategic directions for the creation of the name, considering.
2.2 Creation
In this stage, we conduct brainstorming sessions to generate and refine name ideas.
3. Analysis and Research
To ensure the naming aligns with the market and brand identity, we conduct specific tests and evaluations.
3.1 Tests
3.2 Conceptual Evaluation
4. Legal Phase
We ensure that the chosen name is eligible for registration and legal protection.
4.1 Registration
Conclusion:
With this structured methodology, we ensure a well-founded, assertive, and efficient creative process, delivering exclusive names strategically aligned with the brand identity. Our approach focuses not only on creativity but also on the feasibility and legal protection of the identity created.
