Work Structure for Visual Identity Projects (VIP)
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If your company is looking to enhance its market presence, strengthen customer relationships, and build a powerful brand identity, I’m here to help. Let’s work together to create a brand that truly reflects your business’s vision and potential!
Our Visual Identity Projects process is structured in four essential phases, ensuring a strategic, creative, and consistent approach:
1. Exploration Phase
In this initial stage, we seek to deeply understand the brand, its values, market, and needs. This process ensures a visual identity aligned with the client’s strategic objectives.
1.1 Start
1.2 Research
2. Creation Phase
Based on the insights gathered in the exploration phase, we begin the conceptual and visual development of the identity.
2.1 Strategic Direction
2.2 Visual Development
3. Testing & Refinement Phase
At this stage, we conduct tests to ensure the visual identity is functional, coherent, and versatile across different media and formats.
3.1 Technical Evaluation
3.2 Adjustments & Approval
4. Delivery & Implementation Phase
We finalize the process by delivering the final files and providing guidance on the proper implementation of the visual identity.
4.1 Visual Identity Guidelines
4.2 File Delivery
