Work Structure for Visual Identity Projects (VIP)

Ready to Elevate Your Brand?

If your company is looking to enhance its market presence, strengthen customer relationships, and build a powerful brand identity, I’m here to help. Let’s work together to create a brand that truly reflects your business’s vision and potential!

Our Visual Identity Projects process is structured in four essential phases, ensuring a strategic, creative, and consistent approach:

1. Exploration Phase

In this initial stage, we seek to deeply understand the brand, its values, market, and needs. This process ensures a visual identity aligned with the client’s strategic objectives.

1.1 Start
  • Defining the project scope and client objectives.
  • Identifying key brand values and attributes.
  • Analyzing the brand’s current perception (if applicable).
  • Defining the target audience and their main touchpoints with the brand.
1.2 Research
  • Benchmarking research and competitor analysis.
  • Identifying visual and conceptual opportunities.
  • Gathering aesthetic references and inspirations.
  • Aligning with market trends and industry-specific insights.

2. Creation Phase

Based on the insights gathered in the exploration phase, we begin the conceptual and visual development of the identity.

2.1 Strategic Direction
  • Defining conceptual territories for the visual identity.
  • Selecting a color palette aligned with the brand’s positioning.
  • Defining typography and complementary graphic elements.
2.2 Visual Development
  • Designing the logo and its variations.
  • Constructing the logo grid system.
  • Defining minimum size and standard spacing.
  • Testing applications in different scenarios to ensure flexibility.

3. Testing & Refinement Phase

At this stage, we conduct tests to ensure the visual identity is functional, coherent, and versatile across different media and formats.

3.1 Technical Evaluation
  • Testing logo readability at different sizes.
  • Assessing color contrast and accessibility.
  • Conducting digital and print reproduction tests.
3.2 Adjustments & Approval
  • Implementing feedback and refining visuals.
  • Presenting the final identity with application suggestions.

4. Delivery & Implementation Phase

We finalize the process by delivering the final files and providing guidance on the proper implementation of the visual identity.

4.1 Visual Identity Guidelines
  • Logo usage guide and application variations.
  • Definition of brand color palette and typography.
  • Examples of correct and incorrect applications.
  • Recommendations for print and digital use.
4.2 File Delivery
  • Providing vector files (.AI, .EPS, .PDF).
  • Digital-use files (.PNG, .JPG, .SVG).
  • Ready-to-use templates for stationery and corporate materials.

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