Work Structure for Packaging and POS Materials Development

1. Exploration Phase

In this phase, we seek to deeply understand the client's needs and market challenges to create impactful and strategically aligned visual solutions.

1.1 Start
  • Definition of project scope and client objectives;
  • Analysis of the target audience and key touchpoints;
  • Gathering technical and functional requirements for packaging and POS materials.
1.2 Investigation
  • Study of visual identity and brand platform;
  • Market analysis, benchmarking, and design trends;
  • Research on materials, finishes, and innovations for packaging and POS materials.

2. Conceptualization and Design Phase

With insights from the previous phase, we begin the creative development of packaging and POS solutions.

2.1 Strategy
  • Definition of creative directions and visual concept;
  • Evaluation of colors, typography, and visual elements;
  • Exploration of formats, materials, and interactivity at the point of sale.
2.2 Development
  • Creation of mood boards and initial sketches;
  • Development of visual proposals for packaging and POS materials;
  • Application of brand identity in different formats.

3. Prototyping and Testing Phase

Before final production, we test and refine the proposed solutions.

3.1 Prototyping
  • Creation of mockups and samples for visual and functional validation;
  • Design adjustments based on internal and client feedback;
  • Evaluation of usability and impact at the point of sale.
3.2 Testing and Adjustments
  • Printing, cutting, and finishing tests;
  • Ergonomic and structural evaluation;
  • Validation of adherence to the brand's communication strategy.

4. Production and Implementation Phase

Once solutions are validated, we begin final production and implementation.

4.1 Production
  • Technical support for graphic production and supplier selection;
  • Monitoring production to ensure final quality;
  • Quality control and final adjustments to materials.
4.2 POS Implementation
  • Logistics and distribution of materials at points of sale;
  • Monitoring the effectiveness of materials in POS;
  • Evaluation of results and potential future optimizations.

Conclusion

With this structured methodology, we ensure creative, innovative, and functional solutions that add value to the brand and enhance the consumer experience at points of sale. Our process combines strategy, design, and high-quality execution to generate impact and relevance in the market.